An estimated 4.8 million people will shop online on Christmas Day, get out their credit cards, and buy products,according to the trade body IMRG which represents online retailers.This is 9% increase on last year and compares with an estimated 4.5 million people who attend an Anglican, Catholic, Methodist, Baptist or Pentecostal church services on Christmas Day.
It will be for the first time that more people likely to shop than worshiping on December 25, proving how the internet has rendered the Sunday Trading Laws obsolete. It is also demonstration of how many consumers spend their lives with almost immediate access to the internet, with either a mobile phone, laptop or computer or even camera able to surf the web at the touch of a button.
It is expected that the hundreds and thousands of so-called tablet computers such as the Apple iPad and Samsung Galaxy which will be given as presents this year will result in many people unwrapping them and immediately going online to buy applications, games or films to watch on these small touch-screen computers.
IMRG also said that on Christmas Day itself £153 million would be expected to spent, with a further £300 million spent on Boxing Day.
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