Sears announces its breakaway Black Friday deals from Today

THE BLACK Friday deals starting today could not have been any better. Sears is all set to spearhead the Black Friday deals starting today marking the season's best ever debut. The deals by Sears will be the first ever blockbuster deals which the store will offer every Friday and Saturday until Christmas.

Although this year's campaign differs from the last year, the sale campaign starting on October 29 will include a lot of layaway options. The sale will be offered from 9am to noon till through November 20.

David Friedman, senior VP and Marketing President of Sears Holding said "Last year, customer response to our Black Friday deals was overwhelmingly positive, many were thrilled that they did not have to wait for holiday deals. This year, we wanted to extend these deals to two days to help our customers get the best quality gifts for the ones they love without breaking the bank."

Sears is also offering extended layaway this year - both online and in stores - giving shoppers 12 weeks to pay for purchases.

Specials that will be offered through Black Friday include:

20 percent off all Craftsman Power Lawn & Garden and Outdoor Storage; plus, no interest for 12 months on Lawn & Garden purchases over $399 (excluding Calif.)

Save over 30 percent on Frigidaire(1) Steam washer and dryer pair.

Frigidaire 4.2 cubic feet Steam washer and 7.0 cubic feet Steam dryer sold together for $1,179.98 (reg. $869.99/washer, $979.99/dryer)

Save $70 on RCA 40-inch 1080p LCD (reg. $569.99)

$19.99 (reg. $39.99) Covington Women's low boots

$69.99 (reg. $119.99) DieHard wheeled battery charger

$99.99 Craftsman® Nextec Right Angle Impact Driver

$29.99 (reg. $99.99, $60. 00) diamond or sapphire with diamond ring

After Black Friday, Sears will offer the following "Now" sale events:

"Real Deals Now" on Dec. 1 - 2 and Dec. 8 - 9

"Wow Now" on Dec. 3 - 4 and Dec. 10 -11

"Christmas Now" on Dec. 17 -18 and Dec. 22 -24