THE STAR-STUDDED night at Chevrolet Apsara Awards 2011, powered by Micromax Mobile and telecom partner Aircel, brought the biggest stars of the Indian entertainment industry under one roof. This eventful night saw the kings and queens of the Indian film industry along with television sirens and charmers walk the red carpet in their most glamorous avatar.
Spirits were high as the audience cheered on Priyanka Chopra’s sizzling performance on Bollywood’s hit songs, Govinda’s tribute performance on veteran actor Dharmendra and the King Khan’s grand finale performance. Also seen was Katrina Kaif burning up the dance floor for the first time on ‘Sheila Ki Jawaani’ which also won two awards for Best Choreography (Farah Khan) and Best Female Singer (Sunidhi Chauhan).
Vidya Balan for Ishqiya shared the award for Best Actress in a leading role with Anushka Sharma who danced on her chartbuster number ‘Ainvayi Ainvayi’ from the movie Band Bajaa Baraat which also bagged three awards for Best Costume Design (Niharika Khan), Best Art Director (T P Abid and Sonal Choudhry) and Best Editing (Namrata Rao).
Higest scorer Dabangg which swept seven awards for Best Actor (Salman Khan), Best Film (Arbaaz Khan Productions), Best Music (Sajid Wajid), Best Male Singer (Rahat Fateh Ali Khan for Tere mast mast do nain), Best Female Singer (Mamta Sharma for Munni Badnaam Hui), Best Performance in Negative Role (Sonu Sood).
Small budget movies like Peepli Live won the award for Best Story (Anusha Rizvi), Atithi Tum Kab Jaoge? won the award for Best Performance in a Comic Role (Paresh Rawal) and Love Sex Aur Dhokha won the award for Best Sound Recording (Pritam Das).
Best Non Fiction Series in the television category was won by Entertainment ke Liye Kuch Bhi Karega and for Best Drama Series Fiction was won by Mann Ki Awaaz Pratigya. Silver screen favourites Dilip Joshi (Taarak Mehta Ka Ooltah Chashmah won the award for Best Actor in Drama Series) and Ankita Lokhande (Pavitra Rishta) won the award for Best Actress in Drama Series. Balika Vadhu won the award for the Best Writer (Purnendu Shekhar, Gajra Kottary and Rajesh Dubey-Balika Vadhu) and Uttaran won the award for Best Ensemble Cast.
Ramesh Sippy, president of the Guild said, “The Apsara Awards are unique in the fact that the winners are chosen from within the fraternity. It is an honour that the industry bestows upon its best making it a different league of awards in itself. After five successful years of the Apsara Awards, we have seen an enormous growth in the responses received and are certain that these awards will grow to become a benchmark of talent in the Indian film industry. ”
General Motors India, president and managing director, Karl Slym said, "At the forefront of technology, innovation and design, Chevrolet believes in bringing together the finest elements in its creations and as an extension of this belief, Chevrolet Apsara Film and Television Producers Guild Awards is an endeavour to honour talent, innovation and excellence in cinema and television by the stalwarts of the industry itself. Chevrolet will be celebrating its 100 year heritage worldwide this year and its association with the silver screen has been equally enriching."
Rahul Sharma, executive director- Micromax Infomatics Limited added, "We are delighted with our second year of association with the Apsara Awards. The Apsara Film and Television Producers Guild Awards are the most prestigious awards, being the industry awards and we wish all the nominees the very best."
Gurdeep Singh, COO, Aircel commented, “Telecom is a common thread in information, communication and entertainment and it has now revolutionised our lifestyle taking it to another level with the convergence of technology and innovation keeping us connected, informed and entertained anytime anywhere. It is our endeavour at Aircel to offer our consumers innovative products and services which are engaging enriching and above all entertaining. With the same spirit, we feel honoured to encourage new talent and applaud the seasoned at The Apsara Film and Television Producers Guild Awards.”
Sabbas Joseph, director - Wizcraft International – “We feel privileged to support the Guild in their endeavour to commend the best in the industry. We are pleased to be associated with the Guild in achieving these objectives in India as we strive to achieve the same with IIFA on a global platform. This year the Apsara’s will see some of the best and the brightest in the industry perform, making it a truly magnificent affair.”
The Award has been instituted by the Film and Television Producers Guild of India with an objective to establish a standard for honouring excellence and achievements in the Indian film industry. The great response to Awards since its commencement is a testimony of how much acceptance this initiative has gained. It is an extremely credible, completely unbiased platform, which had been the prime objective behind instituting the Apsara Film Producers Guild Awards. The Apsara strives to ensure that these awards establish a benchmark that parallels the world’s best and meets international standards.
The Chevrolet Apsara Film and Television Producers Guild AwardsTM powered by Micromax Mobile and telecom partner Aircel is promoted and produced by Wizcraft International Entertainment Pvt Ltd. The ceremony will be broadcast on Colors, Viacom18’s Hindi General Entertainment Channel and the official broadcast partner of the Awards. Gitanjali Lifestyle and the Kingdom of Dreams are associate sponsors for the 6th Chevrolet Apsara Film and Television Producers Guild AwardsTM.
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