Nokia ties up with Kolkata Knight Riders for IPL 4

Nokia has announced of its association with the Kolkata Knight Riders  again for the IPL season 4. Nokia will be the principal sponsor of the Kolkata team. Nokia India and KKR team has also announced a motivational consumer campaign -- 'KKR Tension Mat Le Yaar', for KKR fans to interact and engage with their favourite team.

The campaign will make extensive use of the digital and mobile technology to enable KKR fans to interact and share with the KKR team on both, match and off-match days.

Shahrukh Khan told it an innovative way to involve cricket enthusiasts and KKR fans across the country to be a part of the IPL cricket action.

KKR will be led by Gautam Gambhir, who was bought for a record USD 2.4 million. The team will play IPL''s inaugural match on April 8 against Chennai Super Kings.
The team's previous ad campaigns were ''Milan of villain'', ''It''s time to win'' and ''Everybody can be a coach''.

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